![]() Short-form video’s rise in popularity fosters the perfect conditions for fun facts, tutorials and explainers to thrive on social. Their content strikes a balance between jokes about relatable financial woes and seriously helpful tips on money you’ve got randos blowing up your phone, watch this and stay tuned for part 2️⃣ #holidayscams #scamalerts #part1 To find out what we mean, turn to Chime’s TikTok account. Last year, brands in the fintech space found massive success in creating thoughtful, save-worthy content. ![]() In 2023, everyone will get in on the fun. A few select industries have tapped into the value of creating entertaining, informative content. We’ll see exciting metaverse brand activationsĮdutainment isn’t just for kids anymore. ![]() Social commerce will get up and dust itself off Social and legal will be the strategic duo no one saw coming Social customer care will become a vehicle for surprise and delight marketing How brands talk about sustainability will change Employee advocacy will be the social media trend to talk about The creator economy will continue to blossom Businesses will experiment with emerging (and re-emerging) networks BeReal will be a turning point for brands Businesses will put more money behind video production In this article, we’ll cover the need-to-know stats driving new social media trends forward in 2023. If you’re a part of the 60% of organizations that rely on social data daily, you’re already halfway there. We’re talking about what’s driving audience behavioral patterns and where your brand fits in the mix. We’re not talking about which TikTok audios will blow up in a few months. All you need is data.Ĭombining performance and consumer preference data can create a vivid picture of the year ahead. You don’t need to be a fortune teller to guess which social media trends are poised to take off in 2023.
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